Morgan Freeman’s voice is now on Waze – a GPS navigation App

Hollywood’s iconic star, Morgan Freeman, is ready to guide you safely to your destination as a new celebrity voice on Google’s navigation app, Waze.

Freeman is the latest celebrity voice to be added to Google’s free navigation app, Waze. So now you can rely on Freeman’s dulcet tones to explain that you need to make a left turn in half a mile to get to Starbucks.

Morgan Freeman — whose rich, authoritative voice is ubiquitous across the narration of documentaries, feature films and TV commercials as well as Hillary Clinton’s campaign— has teamed with the startup to promote his upcoming film London has Fallen.

Freeman joins other big-name stars, including Arnold Schwarzenegger and Kevin Hart, who have added their voices to the navigation app in the past — in what is a key promotional tool used by film companies. Indeed, Freeman has a new movie due out in March: He’ll be playing Vice President Trumbull in London has Fallen. Naturally, when you enter the settings area to select his voice, you’ll see a marketing blurb for the upcoming flick.

Of course, Google isn’t just paying Freeman who-knows-what to create some joy in our drive-time lives. The voice feature is a marketing tie-in for Freeman’s upcoming film, London Has Fallen (the sequel toOlympus Has Fallen). Freeman plays the vice president in that movie, and he addresses you, the driver, as if you’re the president, which is a bit odd – sort of like non-sexy commuter roleplay with Morgan Freeman. Also, writing about this subject gives us a chance to revisit one of EW’s most popular videos of all time: Morgan Freeman on helium.

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About the Author: Akhtar Jamal

Tribune International